When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Understanding Etsy’s New Rules in 2025
On June 10th, Etsy implemented several rule changes which sparked a big reaction across the internet. The changes were primarily focused on its Creativity Standards—in other words, the guidelines Etsy uses to determine whether an item reflects a seller’s creativity and effort. These standards are part of Etsy’s broader effort to maintain its identity as […]