When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Understanding Etsy’s New Rules in 2025
On June 10th, Etsy implemented several rule changes which sparked a big reaction across the internet. The changes were primarily focused on its Creativity Standards—in other words, the guidelines Etsy uses to determine whether an item reflects a seller’s creativity and effort. These standards are part of Etsy’s broader effort to maintain its identity as […]
10 Amazing Duct Tape Prom Dresses
For high school Seniors, Prom season has come and gone, leaving—hopefully—beautiful memories in its wake. This year, over 150 students have an additional memory to look back on–creating and wearing duct tape prom outfits for the Duck® Brand Stuck at Prom Scholarship Contest. As we wait for the 2025 winner to be announced on July […]
How the Barcode Revolutionized Retail
The barcode might not be as, well, exciting as the electric light or modern transport—but it has been every bit as important in transforming the lives we live today. The humble UPC barcode can now be found on everything from tubes of lip balm to massive shipping containers, and helps enable a global economy, rapid […]
How to Safely Package & Ship Bath Bombs
Bath bombs are a popular self-care gift, as well as a great business opportunity. They come in countless sizes, shapes, and colors; are easy to make; and have high profit margins. One of the only drawbacks with making and selling bath bombs, though, is that they’re very fragile. A damaged bomb can dent, crack, or […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
How to Start a Bath Bomb Business in 2025
Unless you live under a rock, you’ve probably heard of bath bombs—a worldwide sensation that took off in the early 2000s. These colorful bath-time baubles are colorful, cost-effective, and easy to make, and can be customized in a variety of shapes and sizes. In this article, we’ll walk you through a brief overview of launching […]
Can I Mail Easter Eggs? And Other Easter Shipping Tips
Easter is here, which means it’s time to celebrate with chocolate candy, Easter bread, and colorful hard-boiled eggs. If your loved ones live far away, you may be wondering how to send those items safely through the U.S. Post Office (USPS). In this article, we’ll explain how to mail chocolate and eggs, so your Easter […]
What’s a Unique Selling Proposition?
When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]
Mold on Food: Is it Always Dangerous?
Most people, at some point in their lives, have pulled off a lid to discover an unpleasant bloom of mold growing on top of their food. When this happens, is it safe to scrape the mold off and eat the food anyway? What is mold, anyway? What can be the consequences of mold ingestion? In […]