Bath bombs are a popular self-care gift, as well as a great business opportunity. They come in countless sizes, shapes, and colors; are easy to make; and have high profit margins. One of the only drawbacks with making and selling bath bombs, though, is that they’re very fragile. A damaged bomb can dent, crack, or […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
How to Start a Bath Bomb Business in 2025
Unless you live under a rock, you’ve probably heard of bath bombs—a worldwide sensation that took off in the early 2000s. These colorful bath-time baubles are colorful, cost-effective, and easy to make, and can be customized in a variety of shapes and sizes. In this article, we’ll walk you through a brief overview of launching […]
What’s a Unique Selling Proposition?
When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]
The Importance of Date Coding
If you’re reading this article, you’re probably already aware of the existence of date codes—alphanumeric sequences printed on product packaging. You may not know, however, how incredibly useful date codes can be, and how many advantages they can provide your business. In this article, we’ll unpack exactly how date codes can help give you an […]
How to Reduce Online Clothing Returns
Apparel accounts for almost a quarter of all U.S. online retail sales, and it also has the highest return rate. According to Coresight Research, about 26% of clothing items will be returned this holiday season, costing retailers about $150 billion in return shipping and restocking fees. Clothing returns are bad for the planet, too, with […]
Benefits of Nearsourcing Your Supply Chain
During the Covid-19 pandemic, U.S. consumers became keenly aware of a startling statistic: about 20% of all U.S. imports are made in China. Billions more products are produced in India, Bangladesh, and Japan. That means that when catastrophe strikes—in the form of war; natural disaster; or a global pandemic—the U.S. supply chain will inevitably be […]
Creative Marketing Strategies to Gain New Customers
If you’ve just launched your own business, your number one concern is most likely acquiring new customers. If you’ve followed our blog for a while, you are probably familiar with the most popular marketing tools, like Pay Per Click advertising, SEO, and email marketing. However, if you’ve tried all these methods and still aren’t seeing […]
9 Manufacturing Productivity Tips to Maximize Efficiency
“Smooth sailing” isn’t a phrase just for the open ocean. A smoothly-run, efficient manufacturing plant can bring you quite an array of benefits, including higher production rates, reduced expenses, and lower employee turnover. If you’re looking for ways to make your small business more productive, here are a few manufacturing productivity tips that can help […]
The Top 3 Benefits of 2D Barcodes
A few months ago, we mentioned that, by 2027, all traditional UPC bar codes will be replaced by 2D barcodes. That means that the zebra-striped strip you’re used to seeing on virtually every product will be replaced by the square-shaped code you’ve probably seen on menus during the Covid-19 pandemic. Since 2D barcodes can store […]