Warehouses tend to be busy and hazardous places, with workers, drivers, and objects constantly in motion around one another. Ensuring that your facility has the best warehouse material handling equipment can go a long way toward keeping everyone safe and productive. Below are some tips on selecting the best large material handling tools for your […]
How to Sell Homemade Skincare Products
Homemade skincare has experienced a huge revival in recent years, coinciding with the growth of the green beauty movement. More and more consumers are demanding natural, healthy products with ingredients they can pronounce and understand. Since this is a massive, and still-booming business, there’s no reason why you can’t throw your hat into the ring […]
How to Write a Brand Story That Really Connects
When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Understanding Etsy’s New Rules in 2025
On June 10th, Etsy implemented several rule changes which sparked a big reaction across the internet. The changes were primarily focused on its Creativity Standards—in other words, the guidelines Etsy uses to determine whether an item reflects a seller’s creativity and effort. These standards are part of Etsy’s broader effort to maintain its identity as […]
How to Safely Package & Ship Bath Bombs
Bath bombs are a popular self-care gift, as well as a great business opportunity. They come in countless sizes, shapes, and colors; are easy to make; and have high profit margins. One of the only drawbacks with making and selling bath bombs, though, is that they’re very fragile. A damaged bomb can dent, crack, or […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
How to Start a Bath Bomb Business in 2025
Unless you live under a rock, you’ve probably heard of bath bombs—a worldwide sensation that took off in the early 2000s. These colorful bath-time baubles are colorful, cost-effective, and easy to make, and can be customized in a variety of shapes and sizes. In this article, we’ll walk you through a brief overview of launching […]
What’s a Unique Selling Proposition?
When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]
The Importance of Date Coding
If you’re reading this article, you’re probably already aware of the existence of date codes—alphanumeric sequences printed on product packaging. You may not know, however, how incredibly useful date codes can be, and how many advantages they can provide your business. In this article, we’ll unpack exactly how date codes can help give you an […]
How to Reduce Online Clothing Returns
Apparel accounts for almost a quarter of all U.S. online retail sales, and it also has the highest return rate. According to Coresight Research, about 26% of clothing items will be returned this holiday season, costing retailers about $150 billion in return shipping and restocking fees. Clothing returns are bad for the planet, too, with […]