When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Understanding Etsy’s New Rules in 2025
On June 10th, Etsy implemented several rule changes which sparked a big reaction across the internet. The changes were primarily focused on its Creativity Standards—in other words, the guidelines Etsy uses to determine whether an item reflects a seller’s creativity and effort. These standards are part of Etsy’s broader effort to maintain its identity as […]
How to Safely Package & Ship Bath Bombs
Bath bombs are a popular self-care gift, as well as a great business opportunity. They come in countless sizes, shapes, and colors; are easy to make; and have high profit margins. One of the only drawbacks with making and selling bath bombs, though, is that they’re very fragile. A damaged bomb can dent, crack, or […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
What’s a Unique Selling Proposition?
When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]
How to Reduce Online Clothing Returns
Apparel accounts for almost a quarter of all U.S. online retail sales, and it also has the highest return rate. According to Coresight Research, about 26% of clothing items will be returned this holiday season, costing retailers about $150 billion in return shipping and restocking fees. Clothing returns are bad for the planet, too, with […]
Creative Marketing Strategies to Gain New Customers
If you’ve just launched your own business, your number one concern is most likely acquiring new customers. If you’ve followed our blog for a while, you are probably familiar with the most popular marketing tools, like Pay Per Click advertising, SEO, and email marketing. However, if you’ve tried all these methods and still aren’t seeing […]
11 Proven Ways to Reduce Returns for Your Small Business
Online shopping is at an all-time high. Unfortunately, so are returns. As we noted in last month’s blog, Americans returned about $816 billion worth of merchandise last year, representing about 17% of all retail purchases. With the amount of returns rising steadily, your best bet as a business owner is to adopt a preventative strategy. […]
5 Reasons Why Dropshipping is Bad for Business
In the wake of the Covid-19 pandemic, more and more people are considering leaving their jobs and launching a new endeavor. For many, that new path might be based in a passion or a hobby—like selling craft beer or homemade food. But if you’ve never been the crafty type, and the only thing you really […]
How to Create an Unforgettable Unboxing Experience
If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]