Interested in starting your own skincare product business? You’re facing some tough competition. Some of the biggest corporations in the world participate in the skincare market, including Johnson & Johnson, Procter & Gamble, and L’Oreal. More and more small, local sellers are getting in the action, too, so you might even struggle to succeed in […]
How to Write a Brand Story That Really Connects
When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]