If you’ve started making your own craft beer, bath bombs, or homemade food product, you may be wondering how to take your hobby to the next level. Craft fairs are a great opportunity to showcase your products to a brand new audience, connect directly with your customers, and get real time feedback that you can […]
How to Sell Homemade Skincare Products
Homemade skincare has experienced a huge revival in recent years, coinciding with the growth of the green beauty movement. More and more consumers are demanding natural, healthy products with ingredients they can pronounce and understand. Since this is a massive, and still-booming business, there’s no reason why you can’t throw your hat into the ring […]
How to Write a Brand Story That Really Connects
When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
How to Start a Bath Bomb Business in 2025
Unless you live under a rock, you’ve probably heard of bath bombs—a worldwide sensation that took off in the early 2000s. These colorful bath-time baubles are colorful, cost-effective, and easy to make, and can be customized in a variety of shapes and sizes. In this article, we’ll walk you through a brief overview of launching […]
What’s a Unique Selling Proposition?
When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]
Creative Marketing Strategies to Gain New Customers
If you’ve just launched your own business, your number one concern is most likely acquiring new customers. If you’ve followed our blog for a while, you are probably familiar with the most popular marketing tools, like Pay Per Click advertising, SEO, and email marketing. However, if you’ve tried all these methods and still aren’t seeing […]
How to Use Color Psychology in Branding Materials
Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]
Help Launch Your Business with These 10 Free Design Tools
If you’re launching your own startup business, you’re probably pretty strapped for cash. One of the best ways to save money is to DIY your own marketing materials, including your website, logo, promotional materials, or product label. If you’ve decided to tackle these essential items on your own, here are ten free design tools you […]
How to Create the Ultimate Garage Workshop
For many folks, spring is the optimum time to clean out storage spaces like closets, attics, basements, and garages. If your garage is mostly used to store things you don’t want to deal with, you may be wondering how to convert it into something more useful, like a workshop. Here’s how to create a garage […]