Label Design for Beginners: How to Make the Perfect Label

In our first series on label design for beginners, we’ll discuss creating pressure-sensitive labels. These are essentially “sticker” labels that are applied to jars, tubs, and cans, are far and away the most popular type of label. They’re easy to apply; relatively inexpensive; durable; and available in a huge variety of sizes, shapes, and materials. […]

What’s the Best Label Type for my Product?

When you’re trying to decide which label type to use for your homemade craft beer, food product, or miscellaneous item, it’s easy to get overwhelmed. The world of labeling is actually pretty complex, with multiple options to choose from even before one considers the design, style, size, shape, materials, and colors! To keep things simple, we’re dedicating today’s […]

The Best Craft Beer Labels in the Industry

When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]

Essential Packaging Tools to Speed Up Your Process

Three years out from the Covid-19 pandemic, online shopping has become more popular than ever. While that’s mostly great news for small businesses, it also presents a problem—accommodating a huge influx of orders can be difficult to scale, especially if you don’t have a lot of hands on deck! Luckily, there are a variety of […]

Craft Beer Labeling: Should I Print Labels In-House, or Outsource?

Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, worth some consideration; both factors will have a big impact […]

Why do we need food labels anyway?

Food labels are important, more than for providing us with some in-store entertainment while standing at the checkout line. They help us determine that our foods contain what they say they do, and don’t contain the stuff that we don’t want. Seems pretty basic to us now, but back in the day the food industry […]

Earth Day Post: How to Mark and Label Products Sustainably

When it comes to sustainability, the lion’s share of the focus is usually devoted to eco-friendly packaging options, as well as the boxes and containers that will ship them. In the interest of originality, therefore, we’re devoting this year’s Earth Day post to a less-commonly-considered part of the packaging process; the marking and labeling. Yes, […]

(804) 808-1606