Neither rain, nor wind, nor driving snow will stop the delivery of the mail. Nor, apparently, will disgusting items; heavy items; bizarre items; or the fact that the item is a living human being. Here are some of the strangest things people have successfully sent through the mail. Children When the U.S. Postal Service began […]
Craft Beer Labeling: Should I Print Labels In-House, or Outsource?
Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, worth some consideration; both factors will have a big impact […]
Why do we need food labels anyway?
Food labels are important, more than for providing us with some in-store entertainment while standing at the checkout line. They help us determine that our foods contain what they say they do, and don’t contain the stuff that we don’t want. Seems pretty basic to us now, but back in the day the food industry […]
Solutions for Common Packaging Mistakes
If your packaging could talk, what would it say? First impressions count, and packaging is a great way to communicate brand values to consumers from the bat. Items that are delivered in poor conditions do more than just risk damage to the products that you are sending. Big packaging errors tell customers that you don’t […]
Earth Day Post: How to Mark and Label Products Sustainably
When it comes to sustainability, the lion’s share of the focus is usually devoted to eco-friendly packaging options, as well as the boxes and containers that will ship them. In the interest of originality, therefore, we’re devoting this year’s Earth Day post to a less-commonly-considered part of the packaging process; the marking and labeling. Yes, […]