Label Design for Beginners: How to Make the Perfect Label

In our first series on label design for beginners, we’ll discuss creating pressure-sensitive labels. These are essentially “sticker” labels that are applied to jars, tubs, and cans, are far and away the most popular type of label. They’re easy to apply; relatively inexpensive; durable; and available in a huge variety of sizes, shapes, and materials. […]

What’s the Best Label Type for my Product?

When you’re trying to decide which label type to use for your homemade craft beer, food product, or miscellaneous item, it’s easy to get overwhelmed. The world of labeling is actually pretty complex, with multiple options to choose from even before one considers the design, style, size, shape, materials, and colors! To keep things simple, we’re dedicating today’s […]

The Best Craft Beer Labels in the Industry

When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]

What are 2D Barcodes? How to Prepare for the 2D Revolution

In 1974, the very first UPC barcode was swiped across a scanner. For the next 50 years, UPCs served as the world’s primary product identifier, helping businesses track products as they were sold, shipped, and received. However, today’s consumer expectations have shifted dramatically from what they were in the ’70s. This has prompted the GS1—the […]

7 Incredible Cardboard Boats to Inspire Your Next Project

We’ve written a few times before about the many amazing powers of cardboard. It’s sturdy; it’s lightweight; it’s recyclable; and it’s even water-resistant! Sometimes. With enough layers of paint applied to it. Today, in the spirit of summer fun, we’ve gathered together some amazing vessels assembled from little more than cardboard, tape, and hope. Sometimes […]

How to Create an Unforgettable Unboxing Experience

If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]

Top 7 Examples of Eco Packaging

As Seattle became the first city in the US to ban plastic straws this summer, the concern over single use plastics and non-biodegradable packaging is growing fast. Social media feeds are inundated with scenes of marine animals struggling through debris, and islands made up of trash are swirling in the oceans. It’s pretty hard to […]

Top 7 Insanely Awesome Packaging Designs

Now more than ever, packaging matters. For any given product, consumers are faced with dozens of choices that are all extremely similar to one another (remember the last time you tried to pick out a tube of toothpaste?) As a result, it’s packaging that ends up doing most of the selling—and a clever, eye-catching design […]

Solutions for Common Packaging Mistakes

If your packaging could talk, what would it say? First impressions count, and packaging is a great way to communicate brand values to consumers from the bat. Items that are delivered in poor conditions do more than just risk damage to the products that you are sending. Big packaging errors tell customers that you don’t […]

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