As Seattle became the first city in the US to ban plastic straws this summer, the concern over single use plastics and non-biodegradable packaging is growing fast. Social media feeds are inundated with scenes of marine animals struggling through debris, and islands made up of trash are swirling in the oceans. It’s pretty hard to […]
Top 7 Insanely Awesome Packaging Designs
Now more than ever, packaging matters. For any given product, consumers are faced with dozens of choices that are all extremely similar to one another (remember the last time you tried to pick out a tube of toothpaste?) As a result, it’s packaging that ends up doing most of the selling—and a clever, eye-catching design […]
Solutions for Common Packaging Mistakes
If your packaging could talk, what would it say? First impressions count, and packaging is a great way to communicate brand values to consumers from the bat. Items that are delivered in poor conditions do more than just risk damage to the products that you are sending. Big packaging errors tell customers that you don’t […]