SSI Packaging Group Inkjet Laser Marking Coding and Packaging Supplies
  • Packaging
    • Stretch Wrap
    • Catalog
    • Moving Boxes and Supplies
    • Anti-Static
    • Bubble Wrap and Bubble Products
    • Corrugated Boxes
    • Envelopes and Mailers
    • Fill-Air by Sealed Air
    • Foam
    • Labels
    • Stretch Film
    • Shipping Supplies
    • Tape
    • Acrylic Tape by Shurtape
    • Poly Bags >
      • Ice Bags
  • Marking and Coding
    • Laser Marking & Cutting >
      • 2D Fiber Lasers
      • 3D Fiber Lasers
      • UV Lasers
      • CO2 Lasers
      • Laser Cutting
      • Large Field Lasers
    • Small Character Inkjet >
      • Norwix .uno Small Character
      • Leibinger Small Character Printers >
        • Jet One
        • Jet2neo
        • Jet2neoS
        • Jet3up
        • Jet3up PI
        • Jet3up MI
    • Large Character Inkjet >
      • VideoJet Large Character Printers >
        • MARSH Patrion Plus
        • MARSH Unicorn
        • MARSH Unicorn II
      • Matthews Large Character Printers >
        • Matthews MPERIA Controllers
        • Matthews VIAjet V Series Inkjet Marking and Coding
        • Matthews 8000+ Printhead
        • Matthews SX32 Controller
    • High Resolution Inkjet >
      • Norwix High Def Printers >
        • Norwix .core
        • Norwix .total
        • Norwix .uno
      • Squid Ink Hi Resolution Inkjet Printers >
        • Squid Ink CoPilot High Resolution Inkjet Printer
        • Squid Ink CoPilot 128 High Resolution Inkjet Printer
        • Squid Ink CoPilot 256 High Resolution Inkjet Printer
        • Squid Ink CoPilot 500 High Resolution Inkjet Printer
      • Matthews High Def Printers >
        • Matthews VIAjet L-Series
        • Matthews VIAjet T Series
      • Videojet High Def Printers >
        • VideoJet 2300 Series
        • Videojet Marsh 8000
    • Labeling >
      • CTM Labeling Systems >
        • CTM 360a Series Label Applicator
        • CTM 3600PA Print and Apply Label Applicator
        • CTM 1800PA Printer Applicator
      • Videojet 9550 Labeling System
    • Stenciling
    • Building and Construction
  • Moving Supplies
  • News
  • Online Store

7 Things Small Businesses Should Look for in Label Designs

8/3/2018

0 Comments

 
Label Design Packaging Shipping Supplies
​Your products’ label should do the talking for you, acting as the perfect icebreaker for your message. By picking the right design and keeping an eye out for the details, your product can communicate your values while it’s sitting on the shelf. Here are some key things to keep an eye out for when designing or selecting a label. 

Clear Messaging

​Busy store shelves that are crowded with options can have the effect of drowning out your product. That why it’s important to make sure that your label clearly defines what your product is and what it does. Clear and legible branding is the easiest way to make sure your consumers notice your merchandise, and remember who you are.

Font Style

​Font is a good example of a way that you can get creative with your messaging. You can choose fonts that reflect what the product does, like using minimalistic fonts for products that are used for cleaning. Try not to get too fancy with your choices though, it’s important that the information is clear and easy to read. 

Competitor Analysis

​One technique to label design is paying attention to how your competitors have chosen to present their products. You can decide to stand out from the pack with original labeling, or you can stick to tried and true styles. As long as the design is consistent and true to your brand you can make sure that no one will gloss over your items for someone else’s. 

White Space Use

Keeping the design clean and simple is a great opportunity to use white space efficiently. If you are providing a product that has simplicity as a value this can be reflected with packaging that uses white space to create a focus upon the key details of your product. Many beauty and health companies use this technique efficiently and recently it’s even been moving over into market segments like nutrition and medicine.

Color

​Colors can be very meaningful, and the colors you choose can impact how people feel about you brand.  For example, if your product label is red or orange it typically conveys an energetic feeling and a vibe that says excitement. Blues, browns and greens can emphasize holistic values. 

Label Type

​Make sure that your label fits the size and the texture of the container. If it is an attractive item, like honey, you could make the label smaller to enhance the natural appearance of the product. If you want to cover up a less appealing looking item you can use label size to your advantage. Match the sizes and shapes in ways that make sense to your brand image. 

Durability

​Quality is important for all aspects of your product, including the label. If your items will be shipped or stored in heat sensitive environments pay attention to the types of materials that go into your labels so that fading, peeling or cracking does not occur. Also nice to note, it’s possible that people may want to reuse your product container for reuse later so you could try to get labels that are easier to remove. 
SSI Packaging Group provides a full line of quality and reliable label printers and applicator systems. Whether you're interested in high speed options like the 3600 PA System or the entry level CTM 1800 PA System, SSI has you covered for any and all of your printing and labeling needs. To find out more, check out the full line here or give us a call at 804-649-1111.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Archives

    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    April 2020
    January 2020
    July 2019
    May 2019
    April 2019
    March 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    May 2018
    April 2018
    March 2018
    February 2018
    August 2017
    June 2017
    August 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    September 2013
    May 2013

    Categories

    All
    Alternative Packaging
    Art
    Boxes
    Bubble Wrap
    Building Products
    Carton Sealing
    CDC
    Cij
    CIJ Printers
    Commercial Coding
    Construction
    Cost Savings
    Covid 19
    Covid-19
    CTM Labeling Systems
    Date Codes
    Date Coding
    DIY
    Earth Day
    Eco Friendly
    Eco-friendly
    Ecommerce
    Environmental Packaging
    Etsy
    FDA
    FEDEX
    Foam
    Foam Packaging
    Food And Beverage
    Food Packaging
    Food Service
    Green Packaging
    Ice Bags
    Inc.jet
    Industrial Inkjet
    Inkjet Labels
    Inkjet Marking
    Inks
    Insulattion
    Kraft Paper
    Label Applicators
    Labeler
    Labels
    Large Character Digital Print
    Laser Coding
    Leibinger
    Loose Fill
    Mail
    Manufacturing
    Marking And Coding
    Matthews Marking
    Moving Boxes
    Non Porous Coding
    Non-Porous Coding
    Packaging
    Packaging Design
    Packaging Supplies
    Padded Mailers
    Pandemic
    Peanuts
    Pharma
    Pigmented Inks
    Poly Bags
    Print And Apply Labeling
    Produce
    Promotions
    Recalls
    Richmond
    Sealed Air
    Service And Support
    Shipping
    Shipping Carriers
    Shipping Room
    Small Business
    Small Character Printing
    Speciality Paper
    Square Store
    Staff
    Startup Business
    Startups
    Strapping
    Supply Chain
    Sustainable Packaging
    Tape
    Thermal Inkjet
    Thermal Labels
    Uno
    UPS
    Vaccine
    Vendors
    Videojet

Picture
​"we help you pack and
track your image
"
®
SSI Packaging Group
​
1514 Brook Road
​Richmond, VA 23220
​p. 804.649.1111
f. 804.788.1218

e. cs@ssipkg.com

RESOURCES

Directions
Documents

Service Request

Contact Us
​Request a Quote
​About Us
Customers


Blogs

Latest News
​
7 Unconventional Things to do with Bubble Wrap
​
Must-Haves for your Etsy, eBay, or Shopify Business​
Picture
Website by ShareOne Media
  • Packaging
    • Stretch Wrap
    • Catalog
    • Moving Boxes and Supplies
    • Anti-Static
    • Bubble Wrap and Bubble Products
    • Corrugated Boxes
    • Envelopes and Mailers
    • Fill-Air by Sealed Air
    • Foam
    • Labels
    • Stretch Film
    • Shipping Supplies
    • Tape
    • Acrylic Tape by Shurtape
    • Poly Bags >
      • Ice Bags
  • Marking and Coding
    • Laser Marking & Cutting >
      • 2D Fiber Lasers
      • 3D Fiber Lasers
      • UV Lasers
      • CO2 Lasers
      • Laser Cutting
      • Large Field Lasers
    • Small Character Inkjet >
      • Norwix .uno Small Character
      • Leibinger Small Character Printers >
        • Jet One
        • Jet2neo
        • Jet2neoS
        • Jet3up
        • Jet3up PI
        • Jet3up MI
    • Large Character Inkjet >
      • VideoJet Large Character Printers >
        • MARSH Patrion Plus
        • MARSH Unicorn
        • MARSH Unicorn II
      • Matthews Large Character Printers >
        • Matthews MPERIA Controllers
        • Matthews VIAjet V Series Inkjet Marking and Coding
        • Matthews 8000+ Printhead
        • Matthews SX32 Controller
    • High Resolution Inkjet >
      • Norwix High Def Printers >
        • Norwix .core
        • Norwix .total
        • Norwix .uno
      • Squid Ink Hi Resolution Inkjet Printers >
        • Squid Ink CoPilot High Resolution Inkjet Printer
        • Squid Ink CoPilot 128 High Resolution Inkjet Printer
        • Squid Ink CoPilot 256 High Resolution Inkjet Printer
        • Squid Ink CoPilot 500 High Resolution Inkjet Printer
      • Matthews High Def Printers >
        • Matthews VIAjet L-Series
        • Matthews VIAjet T Series
      • Videojet High Def Printers >
        • VideoJet 2300 Series
        • Videojet Marsh 8000
    • Labeling >
      • CTM Labeling Systems >
        • CTM 360a Series Label Applicator
        • CTM 3600PA Print and Apply Label Applicator
        • CTM 1800PA Printer Applicator
      • Videojet 9550 Labeling System
    • Stenciling
    • Building and Construction
  • Moving Supplies
  • News
  • Online Store