When companies are looking for ways to reduce expenses, high-quality packaging is often the first thing to go. Many business owners decide to rely on cheap boxes, tape, pallets, and interior fillers in the hopes that they’ll save on operational costs. However, cheap packaging is actually far from cost-effective. Here are four reasons why.
It incurs more damages
First, let’s discuss the obvious: Cheap packaging breaks. Thin boxes collapse, flimsy adhesive falls apart, and cheap stuffing alternatives--like shredded newspaper—doesn’t provide adequate cushioning. If the package is too large, the item is at risk for being knocked around; if it’s too small, the item won’t be safe from rough handling.
Don’t underestimate the troubles your packages undergo once they leave your hands. This National Geographic video shows just how many steps a package goes through during the UPS shipping process—and all the tossing, throwing, bumping, and shoving it needs to withstand.
Needless to say, a damaged package means additional stress for you. Unless you want to risk the wrath of already-disappointed customers, you will have to pay for your customer’s return shipping; you will then have to either repair or replace the damage. Which leads us to…
It harms your reputation
In this day and age, customer dissatisfaction is both loud and instant. When a customer receives a dented or damaged product, he or she has instant access to a variety of review sites, and can voice his or her displeasure right in the heat of the moment, before having a chance to cool off.
Once a negative review has been posted on Yelp, Google, or Facebook, it can be screenshotted, saved, and distributed for eternity. Getting a negative review removed from these sites is either impossible, or expensive—either because you will have to pay the site directly, or pursue legal action. To save yourself the headache, it’s essential to invest in good, sturdy packaging that protects your products as well as your reputation.
It ruins your brand experience
Even if a product arrives perfectly intact, cheap and flimsy packaging can diminish the customer experience you are hopefully trying to convey. Your customers want to feel like they have purchased an item of quality, and the entire experience of opening it should facilitate that feeling. A great example—probably the best example of any brand today—is Apple, which has elevated the “unboxing” experience into an art form.
Youtube and similar sites have literally hundreds of unboxing videos wherein happy Apple customers film themselves receiving their new devices. These videos are a testament to the sheer power of clean, well-designed packaging. Remember, your product’s packaging doesn’t just exist to transport your product safely; it also exists to communicate what your brand stands for and the kind of quality your customers can expect.
It takes longer to assemble
Cheap packaging can also affect the time it takes to assemble and distribute your products. Think about it—cheap tape breaks; cheap boxes take more time and human effort to assemble. If a cheap palette collapses, your employees have to pause production to move the mess and fetch another one. By spending a little more on packaging that is of higher quality, you can actually reduce costs and increase productivity, meaning faster delivery times and happier customers.
Give your customers quality with SSI Packaging
Looking for high-quality packaging solutions in Richmond, Virginia and the surrounding areas? SSI Packaging has everything you need to package, track, and deliver your products. We offer the latest in industrial marking, coding, and printing technology, as well as premier packaging solutions like bubble wrap, corrugated cardboard, foam, and more. Click here to view our full selection of products.
In our previous posts (Packing Tape Basics and Acrylic vs. Hot Melt Tape) we explored the differences between acrylic and hot melt tapes. After determining whether to use hot melt tape or acrylic tape, the next decision is the best application method for the tape. The two primary tape application methods are manual or mechanical. Both have pros and cons and both have their place in the various carton sealing situations.
For manual or hand-sealing applications, acrylic tapes are usually the good option. When applying tape with a tape-gun, consider the unwind quality of the tape. The last thing you want is for employees to be spend more time tinkering with the tape-gun than applying tape to your cartons. Also, consider the loose level of the tape as it unwinds. This is particularly important when cartons are being sealed near others or in an environment that is sensitive to background noises. The tighter the unwind quality, the easier it will be to cut after sealing a carton. Good tack quality is vital as well as it helps “grab” the surface quickly so it can stay in place during the application process. A strong film backing is also important to prevent stretching or breaking. All of these qualities of tape for manual application are key to successful carton sealing.
When it comes to the automated application of tape, hot melt tapes lend themselves to exceeding demand and ensure production lines remain running. To reduce stretching and tearing, the best hot melt tapes provide easy unwind tension. Their instant adhesion quality provides brief transition times so cartons can be palletized immediately. Hot melt tapes in an automated process have fantastic holding qualities that ensure cartons remained sealed during the stress applied in storing, shipping, and delivery. A key advantage is to an automated carton sealing process is the long roll lengths which allow for increased uptime and rapid application.
When choosing hot melt tapes in an automated process pay special attention to shear strength. The shear strength refers to the ability of a tape to maintain it’s strength during high levels of stress. A higher strength shear will endure the usual stress applied during the sealing process. Sometimes, a weaker shear tape will lose it’s grip and separate from the corrugated surface or the tape backing during stress applications and this leads to unsealed cartons, loss of product, and the closure of production lines.
Some production environments utilize robotics with suction to move boxes. A quality shear strength tape can withstand such stress, while a low-quality tape will not. Shear strength also plays a role when cartons are overfilled or when think-walled cartons are used. In these situations the pressure on the tape is from the interior of the carton, not the exterior. In the same way heavy cartons produce a downward force on a carton that will also test the shear strength of a tape on the bottom of the carton. Ensuring the hot melt tape you use will withstand these demands will increase your uptime as well as ensure your product arrives in-tact.
The quality of both manual and automated applied tapes helps keep production lines and processes up faster and longer. Quality tapes will be consistent in shear strength, backing strength, adhesion quality, and easy of application.
SSI Packaging group has been experts in carton sealing tape for over 40 years. Throughout this time, we have seen many tape manufactures attempt to provide sub-par tape while others have produced high-quality tape and sealing products. Give us a call or send us an email and we’ll make the time to help you decide the best carton sealing tape for your specific application at a reasonable price.
At SSI Packaging Group “we help you pack and tack your image”®. Call today - 804.649.1111