Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, worth some consideration; both factors will have a big impact on your overall success.
If you’re just starting out in your craft brewing journey, you’re probably wondering who should make your labels—an outsourced labeling company, or your own, in-house personnel. Below, we outline some benefits and advantages of each option.
In-House Labeling vs. Outsourced Labeling
As we mentioned above, you have two main options when it comes to labeling your beer:
Neither is “better” than the other; both options have different pluses and minuses which can help influence your decision.
Advantages of label printing vendors
Outsourced vendors, particularly the brick-and-mortar type, are generally great for those who want to have quality at any cost. Benefits of outsourcing to a printing vendors give you:
Disadvantages of outsourcing to a printing vendor
With all that said, outsourcing to a vendor also has some drawbacks. These include:
Advantages of In-House Printing
Getting started with in-house printing is easy, and comes with its own array of benefits. These include:
Disadvantages of In-House Labeling
Printing your own craft beer labels also has some drawbacks. These include:
To wrap things up, only you can determine which printing method will be best for your particular circumstance. Our only bit of advice that can apply to everyone is to spend some time weighing your options. Even though it’s just essentially a little sticker, a label has a big effect on whether your target consumer decides to reach for a bottle, or leave it on the shelf in favor of a safer, more well-known option.
Food labels are important, more than for providing us with some in-store entertainment while standing at the checkout line. They help us determine that our foods contain what they say they do, and don’t contain the stuff that we don’t want. Seems pretty basic to us now, but back in the day the food industry was the wild-wild-west, full of bad guys putting whatever they wanted into jars and calling it jam.
In the beginning food quality was pretty much thought to be up to the consumer. Food distribution was wholly unregulated and small scale, with oversight being mandated to state lines and mainly concerned with weight, which helped to serve trade interests. When the industrial revolution rolled around the advent of chemical additives and mass product distribution techniques allowed for producers to supply food at an unprecedented rate. Transportation improvements allowed for the widespread distribution of processed goods, allowing for synthetic foods and packaged cereals to dominate shelf-space nation wide.
The lack of government oversight allowed for bad actors to create concoctions of edible and sometimes not-so edible products masked beneath deceiving labels. There were reports of this happening with jam products with some companies blending a combo of tar, apple peels, and sawdust and coal-dye tar together. Producers of high quality goods started to get frustrated with that competitive cost advantage that these inferior products were gaining and began to move towards government action to try to ameliorate the issue.
This is where the first attempt to regulate food quality came in, with the establishment of the 1906 US Pure Food and Drug Act. This act ensured that food quality was the responsibility of the supplier and said that food actually had to contain real, unadulterated ingredients. The social climate of the time impacted the food regulation industry, with things like the woman’s suffrage movement and Upton Sinclair’s “The Jungle” impacting public perception of food safety. These cultural shifts led to the 1938 food drug and cosmetic act, which still shapes many of the food labeling laws that we see today.
Today food labels help keep consumers informed, and work for small businesses to provide assurances that your products are high quality. As a small business owner, if you are ever in need of labeling needs SSI provides reliable printers with easy to navigate interfaces. To find out more click here or call us today at 804.649.1111
SSI Packaging Group is proud to announce that one of our preferred vendors, Videojet, has released the 9550 Print & Apply Labeling System for secondary packaging. The 9550 is design to eliminate mechanical adjustments, wear parts and failure points in everyday operations. Using the Intelligent Motion™ technology, the system is automatically and precisely controlled.
The unique features of the 9550 include: direct application of labels without an applicator, proven TTO print engine technology, single web path for labels & ribbons, single interface, and Intelligent Motion™ for precise and automatic control of the system.
(See specs of the Videojet 9550 here)
SSI Packaging is a provider of coding, marking and traceability for over 40 years.
Call today to discuss your application- 1.804.649.1111.