Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, worth some consideration; both factors will have a big impact on your overall success.
If you’re just starting out in your craft brewing journey, you’re probably wondering who should make your labels—an outsourced labeling company, or your own, in-house personnel. Below, we outline some benefits and advantages of each option.
In-House Labeling vs. Outsourced Labeling
As we mentioned above, you have two main options when it comes to labeling your beer:
Neither is “better” than the other; both options have different pluses and minuses which can help influence your decision.
Advantages of label printing vendors
Outsourced vendors, particularly the brick-and-mortar type, are generally great for those who want to have quality at any cost. Benefits of outsourcing to a printing vendors give you:
Disadvantages of outsourcing to a printing vendor
With all that said, outsourcing to a vendor also has some drawbacks. These include:
Advantages of In-House Printing
Getting started with in-house printing is easy, and comes with its own array of benefits. These include:
Disadvantages of In-House Labeling
Printing your own craft beer labels also has some drawbacks. These include:
To wrap things up, only you can determine which printing method will be best for your particular circumstance. Our only bit of advice that can apply to everyone is to spend some time weighing your options. Even though it’s just essentially a little sticker, a label has a big effect on whether your target consumer decides to reach for a bottle, or leave it on the shelf in favor of a safer, more well-known option.