If your packaging could talk, what would it say? First impressions count, and packaging is a great way to communicate brand values to consumers from the bat. Items that are delivered in poor conditions do more than just risk damage to the products that you are sending. Big packaging errors tell customers that you don’t have your head in the game. Here are some common packaging mistakes, and how to resolve them.
Tape it up
Contrary to what you might have assumed, there is no one-tape-fits-all in the world of packaging. Different tapes are especially designed for a variety of package sizes, weights, and even temperatures. If you ship out boxes without regard to these specifics your customers could end up with peeling issues, boxes that have been over taped and are difficult to open, or some that are falling apart entirely due to weather fluctuations in transit. Play it safe and match your tape specifically to your shipments individual needs.
Label your stuff
Have you ever tried to read a label and just couldn't quite make out what it said? This irritating event is downright dangerous in some cases (think food production) and can impact the perception of your brand. It is important that your items are marked clearly and efficiently using appropriate coding and marking systems.
Take note of dimensions
There is a good reason that packaging materials come in all different shapes and sizes. Whether your items need tubes, small boxes or mailers, it is important to make sure you select the ideal sizes and materials for your items. Imagine opening up a huge box to find a delicate piece of jewelry inside that has been bounced around during transit! Not matching the sizes of your packaging materials to the needs of your items runs the risk of damaging them. Not only practical, this tip is also environmentally friendly. By paying attention to these details it gives the added benefit of downsizing any potential waste from excess packaging.
Play it safe
Your items should be distributed with care, and this means choosing the appropriate materials to pack with them. There are a few key rules here- for heavy items it is important to use Instapak foam packaging for effective caution and protection. For void fill applications, fill air by Sealed Air will provide light weight solutions to prevent product shifting. For medium to light items paper packaging, inflatable packaging, Bubble wrap, and bubble bags are all excellent choices for protection. Light foam is an excellent choice for surface applications (think table tops, mirrors, etc.). And for electronic items, consider antistatic bubble rolls and bubble envelopes. The shipping process can be rough on your packages, which is why it’s so important to make sure you choose the best materials to protect them.
By identifying and resolving these common packaging issues you can make sure that you are proving your true value to your customers! We know how important packaging is towards building your brand, which is why at SSI Packaging Group “we help you pack and tack your image”®. We offer the latest in industrial marking, coding, and printing technology, as well as premier packaging solutions like bubble wrap, corrugated cardboard, foam, and more to help you beat any and all common packaging mistakes.