For high school Seniors, Prom season has come and gone, leaving—hopefully—beautiful memories in its wake. This year, over 150 students have an additional memory to look back on–creating and wearing duct tape prom outfits for the Duck® Brand Stuck at Prom Scholarship Contest. As we wait for the 2025 winner to be announced on July […]
How to Use Color Psychology in Branding Materials
Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]
Top 7 Insanely Awesome Packaging Designs
Now more than ever, packaging matters. For any given product, consumers are faced with dozens of choices that are all extremely similar to one another (remember the last time you tried to pick out a tube of toothpaste?) As a result, it’s packaging that ends up doing most of the selling—and a clever, eye-catching design […]