When you are building a small business, you will probably spend a good amount of time thinking about your brand archetype, target audience, and unique selling proposition. Another element to consider is your brand story: the series of events that sparked your brand’s inception, and which still drive your mission today. In this blog, we’ll […]
Which Brand Archetype Fits Your Business?
These days, pretty much every marketplace is crowded. No matter what you do or how well you do it, you can bet that countless other businesses will offer the same general services, quality, and prices that you do. One way to help your business stand out is to develop a brand personality. This is a […]
How to Use Color Psychology in Branding Materials
Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]