What’s a Unique Selling Proposition?

When you are considering starting your own business, there is one question you should consider above all else: what is my Unique Selling Proposition? A Unique Selling Proposition, or USP for short, is the key benefit that sets your product apart from competing products on the market. It’s the reason why a consumer would want […]

Creative Marketing Strategies to Gain New Customers

If you’ve just launched your own business, your number one concern is most likely acquiring new customers. If you’ve followed our blog for a while, you are probably familiar with the most popular marketing tools, like Pay Per Click advertising, SEO, and email marketing. However, if you’ve tried all these methods and still aren’t seeing […]

Help Launch Your Business with These 10 Free Design Tools

If you’re launching your own startup business, you’re probably pretty strapped for cash. One of the best ways to save money is to DIY your own marketing materials, including your website, logo, promotional materials, or product label. If you’ve decided to tackle these essential items on your own, here are ten free design tools you […]