When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]
Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, is worth some consideration; both factors will have a big […]
In our first series on label design for beginners, we’ll discuss creating pressure-sensitive labels. These are essentially “sticker” labels that are applied to jars, tubs, and cans, are far and away the most popular type of label. They’re easy to apply; relatively inexpensive; durable; and available in a huge variety of sizes, shapes, and materials. […]
When you’re trying to decide which label type to use for your homemade craft beer, food product, or miscellaneous item, it’s easy to get overwhelmed. The world of labeling is actually pretty complex, with multiple options to choose from even before one considers the design, style, size, shape, materials, and colors! To keep things simple, we’re dedicating today’s […]
In the wake of the Covid-19 pandemic, more and more people are considering leaving their jobs and launching a new endeavor. For many, that new path might be based in a passion or a hobby—like selling craft beer or homemade food. But if you’ve never been the crafty type, and the only thing you really […]
If you’re just starting to sell your own craft beer or homemade food product, you’re probably aware that you need to mark and code your items in order to comply with local and federal regulations. But you’re probably not aware of all the benefits of marking and coding your products. In today’s blog, we’ll explain […]
So, you’ve done everything you need to do to get up and running with your new cottage food business. You’ve familiarized yourself with the legal codes; located a manufacturing facility; and put some thought into your packaging. Now it’s time to get down to the nitty-gritty: actually pricing, selling, and shipping your products. Below are […]
When it comes to sustainability, the lion’s share of the focus is usually devoted to eco-friendly packaging options. Therefore, we’re devoting today’s post to a less-commonly-considered part of the packaging process: the marking and labeling. Although marking and labeling are a small part of the production process, they contribute a significant amount of waste. Below […]
There’s nothing like a cold craft beer! It’s estimated that craft beers sales are growing at 15-20 percent annually. In 2015 craft beer sales exceeded $22.3 billion. With all of this growth and competition how does a micro-brewer stand apart from the crowd? Sure, you can have a great brew, cool labeling, and a hot […]
